WEB
DESIGN
pantone x wes anderson
In this collaborative promotional campaign, color company Pantone meets film director and recognizable cinematographer, Wes Anderson. In this hypothetical collab, I wanted to reimagine color and what it can mean in the hands of a modern artist. In an era of contemporary design, bright and blatant color use is scarcely seen. However, by the visionary likes of Wes Anderson, color is not simply an element of his vivid stories; instead it plays a role as necessary as his actors, settings, and the plot itself. Through this imaginary collab, I showcased the recognizable nature of Wes Anderson’s color use by creating a swatch-book, with each swatch focused on a particular film. In the website built to hypothetically showcase and sell the swatch-book, I also designed a catalog carrying viewers through Wes Anderson’s visual timeline across his film career, further explored in the website as well.
GZ Magazine